Oleksandr Malchenko
Hi, I'm Oleksandr Malchenko,
Sr. Product Designer at Accessly
Previously, redesigned Fabel to #1 App Store ranking, architected design systems reducing client setup by 56%, and led 0→1 startup design work securing $2.1M in funding including Techstars Accelrator.
Fabel Redesign
Led comprehensive UX redesign of Fabel, optimizing listening experience and content discovery – resulting in #1 App Store Books ranking and increased user engagement.
Role
- 0>1 Design Strategy
- End-to-end UI/UX/Visual Design
- Interaction Design
Impact
- 50% market share of Norwegian audiobook market
- 4.4-star rating, based on 11,000 reviews
- Users Spend 2 Million Minutes on Audiobooks Daily
Brightgrove Portal and ERP
Enterprise-grade ERP system integrating HR management, operations workflows, and time tracking capabilities for Brightgrove, a Top 50 Ukrainian IT services company.
Role
- UX Research and Strategy
- End-to-end UI/UX, Visual and Interaction Design
Impact
- Reduced administrative overhead 2x times through streamlined workflows
- Simplified HR operations for distributed teams across multiple time zones
- Serving 600+ employees across international offices in Canada, Ukraine, Poland, Romania, Colombia, Costa Rica, Germany, and the United States.
Synapse Wind Turbine Monitoring Dashboard
Real-time operations dashboard for wind turbine performance monitoring and control.
Role
- 0>1 Design Strategy
- End-to-end UI/UX/Visual Design
- Interaction Design
Fjord Design System
Comprehensive token-based multi-platform design system built in Figma for Beat Technology's white-label audiobook and ebook platforms, enabling rapid deployment across multiple publishing house clients while maintaining brand consistency and scalability.
Role
- System architecture and implementation strategy
- End-to-end UI/UX, Visual and Interaction Design
Impact
- Reduced client setup time by 56%
- Powers 12 white-label platforms across multiple countries
- Serve 300,000+ paying members
Clear communication and mutual respect turn design challenges into collaborative wins. Here's what teammates across product, engineering, and business say about our work together.
Vegard Andreas Larsen.
Chief Technology Officer at Beat Technology AS
I had the pleasure of working with Alex, who was responsible for UI/UX design of Beat’s apps across multiple customers and platforms (iOS, Android and web). I would highly recommend him for any design related work.
During our time together, Alex demonstrated an outstanding ability to create intuitive and visually appealing designs that enhanced the user experience. He was always up-to-date on the latest user interface design guidelines and consistently delivered high-quality work.
Alex was also instrumental in developing our design system, using Figma to create a unified set of design components that could be used across all platforms. This enabled us to work more efficiently and effectively, ensuring a consistent user experience across web and mobile. Alex's expertise with Figma, coupled with his keen eye for design, helped us to create a scalable and user-friendly design system that has been a huge asset to our team.
Oleksii Hubskyi.
Head of Marketing at Brightgrove
I’ve known Alex for ten years now. Have been working with him on different projects of various sizes and shapes. Starting from side hustles and ending with big ERP systems and websites.
I can surely advise you to hire him for your next project. There are two simple reasons:
• Expertise and experience in mobile UI/UX design
• He is a design strategist who stays calm under pressure and consistently delivers results
Zhenya Runzhuk,
Founder at Synchronized Studio
Alex is a very experienced product designer who's deeply passionate about the work he does. I had a chance to collaborate with him on a few digital projects during the early years of my design career as well as to have him lead one of the design directions at our Design Thinking School called Sochnik.
Among other things, I can confidently recommend Alex for the following:
- Mobile app design
- Mentoring and team leadership
- Professional coaching
- Profound industry/project research
- Stong soft skills and flexibility
- Focus on what maters – function comes first
- Adherence to the best design practices in the field
Oleksandr Pronskyi,
Design Manager at MacPaw Inc.
I’ve been working with Alex for a few months. He’s a top-notch designer that creates thoughtful and human interfaces. His design solutions balancing user needs, business goals and technical feasibility.
Strong team player with great communication skills. It was a pleasure to work with him!
Oleksandr Malchenko
Hi, I'm Oleksandr Malchenko,
Sr. Product Designer at Accessly
Previously, redesigned Fabel to #1 App Store ranking, architected design systems reducing client setup by 56%, and led 0→1 startup design work securing $2.1M in funding including Techstars Accelrator.
Works
Collaboration
Fabel Redesign
Led comprehensive UX redesign of Fabel, optimizing listening experience and content discovery – resulting in #1 App Store Books ranking and increased user engagement.
Role
- 0>1 Design Strategy
- End-to-end UI/UX/Visual Design
- Interaction Design
Impact
- 50% market share of Norwegian audiobook market
- 4.4-star rating, based on 11,000 reviews
- Users Spend 2 Million Minutes on Audiobooks Daily
Brightgrove Portal and ERP
Enterprise-grade ERP system integrating HR management, operations workflows, and time tracking capabilities for Brightgrove, a Top 50 Ukrainian IT services company.
Role
- UX Research and Strategy
- End-to-end UI/UX, Visual and Interaction Design
Impact
- Reduced administrative overhead 2x times through streamlined workflows
- Simplified HR operations for distributed teams across multiple time zones
- Serving 600+ employees across international offices in Canada, Ukraine, Poland, Romania, Colombia, Costa Rica, Germany, and the United States.
Synapse Wind Turbine Monitoring Dashboard
Real-time operations dashboard for wind turbine performance monitoring and control.
Role
- 0>1 Design Strategy
- End-to-end UI/UX/Visual Design
- Interaction Design
Fjord Design System
Comprehensive token-based multi-platform design system built in Figma for Beat Technology's white-label audiobook and ebook platforms, enabling rapid deployment across multiple publishing house clients while maintaining brand consistency and scalability.
Role
- System architecture and implementation strategy
- End-to-end UI/UX, Visual and Interaction Design
Impact
- Reduced client setup time by 56%
- Powers 12 white-label platforms across multiple countries
- Serve 300,000+ paying members
Clear communication and mutual respect turn design challenges into collaborative wins. Here's what teammates across product, engineering, and business say about our work together.
Vegard Andreas Larsen.
Chief Technology Officer at Beat Technology AS
I had the pleasure of working with Alex, who was responsible for UI/UX design of Beat’s apps across multiple customers and platforms (iOS, Android and web). I would highly recommend him for any design related work.
During our time together, Alex demonstrated an outstanding ability to create intuitive and visually appealing designs that enhanced the user experience. He was always up-to-date on the latest user interface design guidelines and consistently delivered high-quality work.
Alex was also instrumental in developing our design system, using Figma to create a unified set of design components that could be used across all platforms. This enabled us to work more efficiently and effectively, ensuring a consistent user experience across web and mobile. Alex's expertise with Figma, coupled with his keen eye for design, helped us to create a scalable and user-friendly design system that has been a huge asset to our team.
Oleksii Hubskyi.
Head of Marketing at Brightgrove
I’ve known Alex for ten years now. Have been working with him on different projects of various sizes and shapes. Starting from side hustles and ending with big ERP systems and websites.
I can surely advise you to hire him for your next project. There are two simple reasons:
• Expertise and experience in mobile UI/UX design
• He is a design strategist who stays calm under pressure and consistently delivers results
Zhenya Runzhuk,
Founder at Synchronized Studio
Alex is a very experienced product designer who's deeply passionate about the work he does. I had a chance to collaborate with him on a few digital projects during the early years of my design career as well as to have him lead one of the design directions at our Design Thinking School called Sochnik.
Among other things, I can confidently recommend Alex for the following:
- Mobile app design
- Mentoring and team leadership
- Professional coaching
- Profound industry/project research
- Stong soft skills and flexibility
- Focus on what maters – function comes first
- Adherence to the best design practices in the field
Oleksandr Pronskyi,
Design Manager at MacPaw Inc.
I’ve been working with Alex for a few months. He’s a top-notch designer that creates thoughtful and human interfaces. His design solutions balancing user needs, business goals and technical feasibility.
Strong team player with great communication skills. It was a pleasure to work with him!
Oleksandr Malchenko
Hi, I'm Oleksandr Malchenko,
Sr. Product Designer at Accessly
Previously, redesigned Fabel to #1 App Store ranking, architected design systems reducing client setup by 56%, and led 0→1 startup design work securing $2.1M in funding including Techstars Accelrator.
Works
Collaboration
Fabel Redesign
Led comprehensive UX redesign of Fabel, optimizing listening experience and content discovery – resulting in #1 App Store Books ranking and increased user engagement.
Role
- 0>1 Design Strategy
- End-to-end UI/UX/Visual Design
- Interaction Design
Impact
- 50% market share of Norwegian audiobook market
- 4.4-star rating, based on 11,000 reviews
- Users Spend 2 Million Minutes on Audiobooks Daily
Brightgrove Portal and ERP
Enterprise-grade ERP system integrating HR management, operations workflows, and time tracking capabilities for Brightgrove, a Top 50 Ukrainian IT services company.
Role
- UX Research and Strategy
- End-to-end UI/UX, Visual and Interaction Design
Impact
- Reduced administrative overhead 2x times through streamlined workflows
- Simplified HR operations for distributed teams across multiple time zones
- Serving 600+ employees across international offices in Canada, Ukraine, Poland, Romania, Colombia, Costa Rica, Germany, and the United States.
Synapse Wind Turbine Monitoring Dashboard
Real-time operations dashboard for wind turbine performance monitoring and control.
Role
- 0>1 Design Strategy
- End-to-end UI/UX/Visual Design
- Interaction Design
Fjord Design System
Comprehensive token-based multi-platform design system built in Figma for Beat Technology's white-label audiobook and ebook platforms, enabling rapid deployment across multiple publishing house clients while maintaining brand consistency and scalability.
Role
- System architecture and implementation strategy
- End-to-end UI/UX, Visual and Interaction Design
Impact
- Reduced client setup time by 56%
- Powers 12 white-label platforms across multiple countries
- Serve 300,000+ paying members
Clear communication and mutual respect turn design challenges into collaborative wins. Here's what teammates across product, engineering, and business say about our work together.
Vegard Andreas Larsen.
Chief Technology Officer at Beat Technology AS
I had the pleasure of working with Alex, who was responsible for UI/UX design of Beat’s apps across multiple customers and platforms (iOS, Android and web). I would highly recommend him for any design related work.
During our time together, Alex demonstrated an outstanding ability to create intuitive and visually appealing designs that enhanced the user experience. He was always up-to-date on the latest user interface design guidelines and consistently delivered high-quality work.
Alex was also instrumental in developing our design system, using Figma to create a unified set of design components that could be used across all platforms. This enabled us to work more efficiently and effectively, ensuring a consistent user experience across web and mobile. Alex's expertise with Figma, coupled with his keen eye for design, helped us to create a scalable and user-friendly design system that has been a huge asset to our team.
Oleksii Hubskyi.
Head of Marketing at Brightgrove
I’ve known Alex for ten years now. Have been working with him on different projects of various sizes and shapes. Starting from side hustles and ending with big ERP systems and websites.
I can surely advise you to hire him for your next project. There are two simple reasons:
• Expertise and experience in mobile UI/UX design
• He is a design strategist who stays calm under pressure and consistently delivers results
Zhenya Runzhuk,
Founder at Synchronized Studio
Alex is a very experienced product designer who's deeply passionate about the work he does. I had a chance to collaborate with him on a few digital projects during the early years of my design career as well as to have him lead one of the design directions at our Design Thinking School called Sochnik.
Among other things, I can confidently recommend Alex for the following:
- Mobile app design
- Mentoring and team leadership
- Professional coaching
- Profound industry/project research
- Stong soft skills and flexibility
- Focus on what maters – function comes first
- Adherence to the best design practices in the field
Oleksandr Pronskyi,
Design Manager at MacPaw Inc.
I’ve been working with Alex for a few months. He’s a top-notch designer that creates thoughtful and human interfaces. His design solutions balancing user needs, business goals and technical feasibility.
Strong team player with great communication skills. It was a pleasure to work with him!